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Daniel Göhlen

Director of Black Horse One

Being a rider and judge myself, I have always been passionate about using modern technology to develop equestrian sports and especially improve it’s presentation as well as fan engagement. Bringing athletes, officials as well as fans closer together is the vision of Black Horse One, so we are providing a range of software focused on equestrian sports to help fans be part of the action, and the athletes to share their successes with the world. 


Usually, my team and I travel to horse shows year round. Of course, supporting Hannah’s Willberry Wonder with her dream of #kickingcancersbutt has been a part of our mission for the last years. At the moment, my team is spread all over the world, from Europe to Australia and the USA, and our highest priority is to stay at home and stay healthy. However, also these days we want to stay connected, keep sharing the journey of equestrian fans worldwide and support Hannah’s Willberry Community!


I am thrilled to be able to support #ridersconnected, which will help riders and fans from all over the world be able to stay in touch, discover new common ground as well as keep engaged with horses and the sport we all love so much.


Join our journey and be part of #ridersconnected!

proud to be part of the #RidersConnected campaign

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