A MESSAGE FROM ATHLETUX
Frankie Thieriot Stutes, President and Founder
The magnitude of this pandemic has been more prolific than I think any of us could have ever imagined when this all began. As we shelter in place to do our part in helping to stop the spread, my team is connecting daily to develop ideas and content to help our industry and community as a whole as much as possible.
Our team at Athletux consists not only of those who work for us directly but extends to the many riders and brands we stand beside. Seeing the impact firsthand that this is having on the companies in the equine industry, the riders, the owners and beyond has been gut wrenching.
Our focus as a team has shifted for now into entirely being based around how we can help everyone we work with, and even those we do not, by extending our efforts as broadly as possible to help everyone stay afloat during this time.
We have been placing an emphasis on creating new blog material that is available to everyone, centered around ideas and ways to help, as well as content to combat the physical and mental ramifications this shift can have on people. These are things like finding different ways to help brands that you might work with as a rider, developing materials such as 10 tips for exercising while sheltering in place, and even live content via social media from top riders to allow people feeling isolated at home to be able to interact, ask questions, and learn during this time.
We hope to provide helpful tips and content to drive the support of our community and those in it as much as possible. We thank SAP for all they are doing to stand behind us all during this time. It is important that we all stand together for not just our industry, but also for our community, eventing family, friends and fans. We want you to know we are here to help in any way possible.
READING TO STAY CONNECTED
Our team here in the US have been busy with regular blogs to keep riders and brands connected during this time.
10 EXERCISES FOR RIDERS TO TRAIN WHILE SHELTERING IN PLACE
With show season temporarily put on hold, you may have decided to decrease your horse’s galloping, but this does not mean you need to take the foot off the gas when it comes to your personal fitness.
GRIT & GRACE IN THE TIME OF CORONAVIRUS
Wow. What a thing we are living through. If there were ever a time for grit and grace, this is it. The coronavirus pandemic is challenging all of us in so many ways. Uncertainty. Fears for ourselves and others.